… How Not to Sell Beer [#progressive politics]…
Posted by paulfromwloh on Friday,November 11th,2016
.. no , I am not a drinker ..
.. but I do understand business [even marketing] . Tax Accounting and Investment Finance are my bailiwicks ..
.. Miller Lite knows how to sell beer . They have used ” jock ” ads for 45 years , and they still do . But Anheuser Busch tried something different with Bud Light ..
.. Progressive politics .. Whoops ..
.. [h/t — TruthRevolt.org]..
.. [link] to the blog post ..
.. they tried using entertainers Seth Rogan and Amy Schumer . Not only that , but they tried jamming their progressive brand of politics down people ‘ s throats . Same – sex marriage . Transgenderism . Equal pay . Guess what the result was ?? ..
.. it bombed …
The brewery axed the commercials after sales of Bud Light plummeted. Senior director of marketing communications Lisa Weser explained:
“Despite continued positive signs in brand health evolution, driven by millennials and Hispanics, 3Q was the softest performance of Bud Light for the year from a volume and share perspective.
“The Bud Light Party campaign helped us improve these brand attributes, but it did not translate to improved volume and share performance. While we are clearly not satisfied with Bud Light’s performance, we are already leveraging what we’ve learned to develop and execute new work.”
“Brand health evolution?” That may be an indication of where it all went wrong.